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Discover the secrets of written persuasion!
'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly reco...more
'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly reco...more
Published December 1st 2006 by Wiley
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Joe Vitale.
Now this guy is smart.
Not just smart – super smart.
I mean he has very intelligently tilted a book on copywriting as ‘Hypnotic writing’
Oh my goodness!
I can just imagine what it had done for his book sales.
In fact, I myself got attracted to the title simply because of that very small change in the title.
Coming to the book itself.
56 Chapters, 262 pages.
Most of the chapters around one or two pages with only one chapter going up to say 10 pages.
The chapters are easy to read, have ple...more
Now this guy is smart.
Not just smart – super smart.
I mean he has very intelligently tilted a book on copywriting as ‘Hypnotic writing’
Oh my goodness!
I can just imagine what it had done for his book sales.
In fact, I myself got attracted to the title simply because of that very small change in the title.
Coming to the book itself.
56 Chapters, 262 pages.
Most of the chapters around one or two pages with only one chapter going up to say 10 pages.
The chapters are easy to read, have ple...more
The later chapters are better than the first, where Joe spends a lot of time affirming his copywriting prowess. Still a great read for copywriters, entrepreneurs and marketers.
Dec 09, 2017Hòa Phạm rated it it was amazing · review of another edition
Cuốn sách khá là ok dành cho bất kì ai, dù bạn làm trong lĩnh vực gì.
I would like to say that I think this is a good and useful book but it is not what I was looking for.
The first quarter of the book is very weak though. The author basically keeps repeating nonstop how good he is, he is the master of hypnotical writing and has a lot of experience. I started to think this book was a waste of time and money. (For this alone, two stars less) It gets better with the beginning of chapter 14 where it starts to give you actual tips and advice how to improve your writing...more
The first quarter of the book is very weak though. The author basically keeps repeating nonstop how good he is, he is the master of hypnotical writing and has a lot of experience. I started to think this book was a waste of time and money. (For this alone, two stars less) It gets better with the beginning of chapter 14 where it starts to give you actual tips and advice how to improve your writing...more
For a book saying it is going to teach you about hypnotic writing I got reaaally bored by the 50th page. And I only got there by sheer willpower, waiting for the good stuff.
Also, a lot of useful techniques and information, from what I've read.
I will probably give it another shot in the future sometime, maybe I just wasn't in the right mood.
Also, a lot of useful techniques and information, from what I've read.
I will probably give it another shot in the future sometime, maybe I just wasn't in the right mood.
Jan 06, 2017Mark Bowser rated it it was amazing · review of another edition
If You Want To Write With More Influence...
If you want to write with more influence...then you know what to do. You have got to get this book!
What are you waiting for? Do it now!
Mark Bowser
Author of 'Sales Success' with Zig Ziglar and Tom Hopkins. Get it from Amazon or wherever Books are sold.
If you want to write with more influence...then you know what to do. You have got to get this book!
What are you waiting for? Do it now!
Mark Bowser
Author of 'Sales Success' with Zig Ziglar and Tom Hopkins. Get it from Amazon or wherever Books are sold.
Nov 15, 2018Thu Thảo rated it it was amazing · review of another edition
Tôi vừa đọc xong quyển sách “Thôi miên bằng ngôn từ” trong 2 ngày và ngay lập tức lên Googlereads để viết về nó .
Với cách trình bày rõ ràng, chi tiết , dễ hiểu và cô đọng đi kèm theo là những ví dụ điển hình thực tế khiến tôi tiếp thu kiến thức dễ dàng và có cảm giác như chính tác giả đang ở cạnh hướng dẫn về những bài học này.
Tôi rất thích sự chi tiết khi tác giả đã trình bày về các từ ngữ thôi miên để viết tiêu đề hoặc viết phần mở bài, giờ đây việc đó đã thật sự dễ dàng hơn vs tôi. Với công...more
Với cách trình bày rõ ràng, chi tiết , dễ hiểu và cô đọng đi kèm theo là những ví dụ điển hình thực tế khiến tôi tiếp thu kiến thức dễ dàng và có cảm giác như chính tác giả đang ở cạnh hướng dẫn về những bài học này.
Tôi rất thích sự chi tiết khi tác giả đã trình bày về các từ ngữ thôi miên để viết tiêu đề hoặc viết phần mở bài, giờ đây việc đó đã thật sự dễ dàng hơn vs tôi. Với công...more
Jun 06, 2018Krashagi Saini rated it really liked it
The title of this book speaks enough in itself. This book is a good read for all those you want to give an edge to their writing skills and take it a level further...More than just reading this book is about practicing ( by writing a page daily on any topic) and then analyzing it with the help of this book that how effective your content writing is and how you can make it more fantastic and engaging to the reader...This book is of great help when it comes to writing a interesting blog , e-mail ,...more
Jun 16, 2017Rick Yvanovich rated it it was amazing · review of another edition Shelves: leadership, relaxation, sales, marketing, self-improvement
Imagine you too writing and getting 5 star reviews. I was introduced to hypnotic writing by Joe Vitale a few weeks ago so bought this book and have been hooked from the first page. Can't wait to try some of it out for real
Spent a weekend at a friend's house in Los Angeles (Hermosa Beach) in 2008 and picked this book up of his bookshelf. I was so intrigued by this book, I spent most of the weekend reading it...when I should have been cruising around LA! Goes to show how much I liked this book.
Jul 24, 2018Trần Lệ Mẫn rated it liked it · review of another edition
Nội dung gói gọn trong cách dùng từ ngữ hiệu quả, phù hợp với hoàn cảnh, đánh vào đúng mối bận tâm của đối tượng tiếp cận là cách bạn có thể dễ dàng dắt họ theo hướng mà mình muốn.
Cuốn sách này rất đáng đọc cho bạn làm bên lĩnh vực sales, kinh doanh bán hàng online, marketing online.
Cuốn sách này rất đáng đọc cho bạn làm bên lĩnh vực sales, kinh doanh bán hàng online, marketing online.
Thought this was a great book for writing sales copy examples.
I loved the idea. But reading this at the end of 2018, I find it a little bit obsolete in the world of copywriting overload. However, still nice to awaken some buried inspirations though...
Mar 13, 2019Ashley rated it it was amazing · review of another edition
Very good
Clear and easy to read. Thoroughly and organized. Very helpful suggestions! I really think this will help my copy and writing.
Clear and easy to read. Thoroughly and organized. Very helpful suggestions! I really think this will help my copy and writing.
Aug 02, 2018Chip Cook rated it really liked it
I need to re-read this book.
Jun 09, 2018Scott Phillips rated it it was amazing · review of another edition
Epic work
If you're serious about writing...study this book. Joe Vitale offers sagely advice in this classic. Now begin writing...practice, practice, and practice some more....
If you're serious about writing...study this book. Joe Vitale offers sagely advice in this classic. Now begin writing...practice, practice, and practice some more....
Feb 05, 2012L.L. rated it it was amazing · review of another edition
Książka jest dobra, z tym że są to w większości rady jak rozkręcić jakiś interes (internetowy). Tym niemniej to są na pewno dobre rady, gdybym tylko wszystkie zapamiętał ;)
Mam o tyle problem z takimi książkami, że wynoszę z nich na ogół po jednej radzie, jakimś jednym aspekcie... Ale sądzę, że to i tak o jeden więcej niż przed przeczytaniem! Tą sobie na pewno zachowam, bo jeśli się kiedyś zdecyduję na biznes internetowy, to na pewno jeszcze do niej wrócę i mi się przyda. Póki co mogę trochę potr...more
Mam o tyle problem z takimi książkami, że wynoszę z nich na ogół po jednej radzie, jakimś jednym aspekcie... Ale sądzę, że to i tak o jeden więcej niż przed przeczytaniem! Tą sobie na pewno zachowam, bo jeśli się kiedyś zdecyduję na biznes internetowy, to na pewno jeszcze do niej wrócę i mi się przyda. Póki co mogę trochę potr...more
Feb 11, 2015Dmitry Kuriakov rated it did not like it
Книга «Гипнотические рекламные тексты» Джо Витале довольно часто встречается в списке рекомендованной литературы по рекламе. Собственно, это единственная причина покупки книги. Сама книга напомнила мне привычку Ф. Достоевского гадать на Библии, которую ему подарили жёны декабристов. Он любил открывать её на случайно странице и тем самым гадал. Я вспомнил этот случай, потому что книга Витале как раз лучше всего подходит для этой роли. Она состоит из множества разнообразных советов, приёмов, ухищр...more
This book combines principles seen in Strunk and White's The Elements of Style, Dan Kennedy's ideal of 'The ultimate sin in marketing is to be boring', along with Milton Erickson's hypnotic teachings.
The goal here is to get your reader interested, grab them by the throat instantly, and keep them engaged through smooth, emotionally charged and active writing, and bring them all the way to the end of your letter/video/sales pitch without stumbling, getting confused, or bailing out.
Suggestive langu...more
The goal here is to get your reader interested, grab them by the throat instantly, and keep them engaged through smooth, emotionally charged and active writing, and bring them all the way to the end of your letter/video/sales pitch without stumbling, getting confused, or bailing out.
Suggestive langu...more
Joe Vitale lewat tulisannya kali ini mengungkapkan keajaiban tulisan yang menghipnotis siapa saja untuk bertindak sekarang juga. Pemikiran Joe Vitale ini kemudian menjadi role model bagi para internet marketing untuk membuat sebuah tulisan efektif yang mampu mengikat pelanggannya.
Kesan pertama ketika saya membaca buku ini cukup mengesankan karena selain memberi contoh, Vitale juga mengajak kita untuk berlatih membuat tulisan seperti dirinya. Pintarnya Vitale menyuruh kalimat-kalimat yang sebenar...more
Kesan pertama ketika saya membaca buku ini cukup mengesankan karena selain memberi contoh, Vitale juga mengajak kita untuk berlatih membuat tulisan seperti dirinya. Pintarnya Vitale menyuruh kalimat-kalimat yang sebenar...more
Jun 08, 2009Jeremy Matters rated it really liked it
Does spend a bit too long setting you up, but, it's a very entertaining ride. And, unlike most books on writing copy, it is actually helpful. Vitale peels away the b.s. and really gives you what you're looking for: actual methods for using buyer psychology to write better ads.
May not be a great book for brainstorming techniques, but gives a huge number of methods for using word-judo, overcoming resistance, taking advantage of reader momentum, seizing attention and holding on to it.
After reading...more
Dec 27, 2008Shevonne rated it really liked itMay not be a great book for brainstorming techniques, but gives a huge number of methods for using word-judo, overcoming resistance, taking advantage of reader momentum, seizing attention and holding on to it.
After reading...more
Shelves: business-books-everyone-should-have, writing-books
Hypnotic Writing is a great book to refine your writing focused on getting you more clients. However, for me, I found it repetitive because many of the things that the author was teaching people to do are things that you learn when writing proposals. Don't get me wrong. The book is definitely a must-read for everyone in business, especially for people whose job description doesn't include writing. He taught many basic rules that are you need to learn in order to write an effective copy. For inst...more
Buku yang tepat untuk anda memulai menulis surat penawaran online dan sangat tepat bagi anda yang ingin memulai berbisnis online. Penjelasannya membantu kita membuat surat penawaran yang ampuh serta membujuk. Saya sangat menyarankan untuk menggunakan tips yang ada dibuku ini dalam menawarkan produk/jasa bisnis anda.
It's very useful if you want to start your online business. Many tips that can be used to sharpen your writing.
Uncok James
www.reviewbuku.co.cc
It's very useful if you want to start your online business. Many tips that can be used to sharpen your writing.
Uncok James
www.reviewbuku.co.cc
I must admit the title was an intriguing one. But after reading the first 6 chapters, I realised it wsa all hype. By the time I got to the 6th chapter, I still couldn't find exactly what he ws trying to say. It was all noise, hype, BS, whatever you would call it. Nothing earthshaking, and indeed a poor excuse for a book. I am returning it to the store. If you can't engage a discerning reader within 3 chapters, you have failed.
I have enjoyed everything I have read by Joe Vitale because he is generous with his information. This book leaves me interested but also curious about right use of words in marketing. It bridged some gaps for me between my writing and my ad copy, but it left me wondering about the ethics of language in marketing.
May 27, 2007Sing Chie Tie rated it really liked it
Quite an interesting book about how to write and make sure what you write is being read. Everyone can pick this book up and read them though the contents are geared towards the commercial side of things.
Nonetheless, I find this book revealing as well as practical.
Nonetheless, I find this book revealing as well as practical.
A lot of useful information here. Recommended to anyone who writes. Geared toward advertising writing. Good pointers for blog and website writing. Almost good enough for a 4 star rating. I just took 10 pages of notes for future reference, then it will go back to the library.
Dec 27, 2007Anne rated it it was amazing
Actually, I can not imagine if I live without writing something.
I am so curious to explore my hand-writing talent and....
this outstanding book helps me to finish what I've been made.
I am so curious to explore my hand-writing talent and....
this outstanding book helps me to finish what I've been made.
The style of writing he advocates is a little overwhelming, but being able to drop a few of the strategies into persuasive writing seems to be worth the read.
good book reading it now
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Dr. Joe Vitale is the author of far too many books to mention here. Here are just a few of them:
He wrote the bestseller, The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) from the inside out. It became a #1 bestseller twice, even beating the latest Harry Potter book.
He also wrote the #1 bestseller.Lifes Missing Instruction Manual: The Guidebook You Should Have Been Given at...more
He wrote the bestseller, The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) from the inside out. It became a #1 bestseller twice, even beating the latest Harry Potter book.
He also wrote the #1 bestseller.Lifes Missing Instruction Manual: The Guidebook You Should Have Been Given at...more
Average rating 3.94 · 9,359 ratings · 758 reviews · shelved 22,289 times
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